Buzzfeed's Jonah Peretti: 'We're not like something that came before'

The social news site's creator and CEO on how it became a hit, meeting Murdoch – and why cat posts grab so much traffic Jonah Peretti: spreading the word about Buzzfeed. Photograph: Ramin Talaie/Corbis When Buzzfeed founder Jonah Peretti is asked, as he regularly is, why there are so many animals on the social news website, he often illustrates his answer with a reference to Ridley Scott's seminal sci-fi movie Blade Runner. "When people complain to me about too many animals on Buzzfeed I always ask them whether they're a serial killer and sociopath, or whether they're android," he says, only half-joking. Peretti is referring to the Voight-Kampff test in the 31-year-old film, where...